Soccer Aid grants showcase for GroundWOW tech

The services of GroundWOW, the world’s first full-colour autonomous ground printer, were on display at Old Trafford on Sunday during the Soccer Aid celebrity football match.

GroundWOW printed the logos of Soccer Aid sponsors on the side of the pitch during the match, which was held without fans due to ongoing COVID-19 restrictions.

The game marked the first time that logos created by GroundWOW had featured at Old Trafford, home of Premier League football club Manchester United.

This year’s Soccer Aid, which saw the Rest of the World XI defeat England on penalties, has raised more than £10m so far.

GroundWOW founder and chief executive Tony Rhoades said: “When Soccer Aid approached us, it was an absolute no-brainer. It’s for a great cause, close to our global headquarters and takes place at one of the most iconic locations in world football.”

Rhoades added: “Supporting a project of this profile, at this location and for principal event partners Puma, JD, TikTok and Primark was a great way for us to demonstrate our technology in a football setting.”

Soccer Aid Productions’ Dan Schofield said: “It was the first time for us working with GroundWOW. They dropped onto our radar earlier this year and after a couple of easy conversations, we had a plan for them to provide ground printed signage for our headline sponsors.

“For event delivery at this scale, we need partners that deliver what they promise and that is precisely what GroundWOW did. It’s actually very cool to think that this great event was the stage for the first ever deployment of this technology anywhere in football.”