Sponsorship sales and consultancy agency Premier Partnerships has been appointed to assist in the evaluation and go-to-market commercial strategy for ocV!BE, the mixed-use community and live entertainment district that will surround Honda Center, home of the Anaheim Ducks NHL ice hockey team.
First unveiled in June, the $3bn (£2.35bn/€2.53bn) project covers 115 acres in the heart of Orange County and is the vision of the Samueli family, who own the Ducks. It is hoped that the district can open in 2024 and be fully completed in time for Los Angeles’ hosting of the Olympic Games in 2028, when Honda Center will stage volleyball events.
OcV!BE will surround Honda Center with a full range of lifestyle and public amenities, as well as live entertainment venues, including a new 6,000-capacity concert facility, a 68,000-square-foot food hall, restaurants, retail, two new hotels with 650 rooms in total, a 325,000-square-foot office tower, three unique public plazas, 2,800 residential apartment units that will include a 15-per-cent dedication to affordable housing, 30 acres of open space and parks, and a network of pedestrian bridges and walkways.
The latest appointment continues Premier Partnerships’ connection to the project. Under the leadership of Bill Pedigo, chief commercial officer for ocV!BE Sports and Entertainment, ocV!BE engaged Premier Partnerships at the end of 2019 to develop an evaluation of the district’s corporate partnership elements.
Prior to the public launch, ocV!BE expanded the Premier relationship to assist in the corporate partnership sales efforts as the district seeks to secure a select and elite number of long-term founding partners. Premier Partnerships will complement the Ducks, Honda Center, and Rinks existing corporate partnership sales teams in these efforts.
“Premier Partnerships has a proven track record on both the consulting and sales fronts,” said Pedigo. “Their thorough evaluation and asset creation work early on and their national sales force footprint made the decision to move to the go-to-market sales phase an easy choice.”
Randy Bernstein, Premier Partnerships CEO, added: “The $3bn ocV!BE project utilises Premier’s most powerful valuation, strategy, and sales capabilities. We are confident that this transformative district will attract the most important corporate partners in North America.”
Final project design and plans are underway for ocV!BE.