The Philadelphia Eagles NFL franchise has entered into a multi-year partnership with mobile betting company Fox Bet, through which a new branded interactive studio will open at the team’s Lincoln Financial Field stadium.

The studio will be built from the ground up with the purpose of “entertaining Eagles fans in an unprecedented way” and will feature exclusive content across multiple platforms presented by Fox Bet. The content will be led by Eagles personalities and include appearances from Fox Bet contributors.

As an official partner of the Eagles, Fox Bet’s benefits will include naming rights to the new premium lounge and media studio opening at Lincoln Financial Field. The lounge will open its doors to ticketed guests on game days and will be located on the service level adjacent to the player parking lot and locker rooms.

The space will measure 4,000 square feet and will provide up to 380 fans with access for two and a half hours prior to kickoff and one hour post-game. Guests will benefit from all-inclusive food and beverage options, as well as behind-the-scenes premium access and prime locations to watch player arrivals and live post-game press conferences.

A Fox Bet-branded interactive activation room featuring TV monitors and sports lounge seating will also be incorporated into the space.

As part of the agreement, Fox Bet will serve as the presenting sponsor of Eagles Edge, a new programme airing on the team’s digital channels following all games. Fox Bet will benefit from broadcast, digital and social media advertising across team channels, as well as custom promotions and strong game-day branding presence.

Fox Bet will receive prominent messaging on Lincoln Financial Field’s LED boards and end-zone boards, along with signage on concourse levels. The company will also be the presenting sponsor of the Eagles Tailgate Crew.

Catherine Carlson, the Eagles’ senior vice-president of revenue strategy, said: “This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.

“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities, and many other surprises along the way. We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”

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