PPG Paints Arena, home of the Pittsburgh Penguins, is to be fitted with a new sportsbook-style lounge as part of a multi-year agreement between the NHL ice hockey team, Rivers Casino and BetRivers.com.
The deal names Rivers Casino and BetRivers.com as the official casino and official sportsbook of the Penguins. The hi-tech lounge will feature two rows of luxury seating, where Penguins fans will be able to watch games live and bet in-play through the BetRivers Pennsylvania app.
The new space will be created by removing several rows at the top of section 120 of PPG Paints Arena’s lower bowl. The lounge will be created by DMAC Architecture of Chicago, which also designed Rivers Casino’s sportsbook.
The space will also feature a bar with seating and club chairs, as well as multiple live-action screens.
Penguins president and chief executive David Morehouse said: “This is an exciting extension of our longstanding relationship with Rivers. The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment.”
Bill Keena, general manager of Rivers Casino Pittsburgh, added: “Rivers Casino Pittsburgh’s proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side. The new BetRivers Lounge at PPG Paints Arena takes this long-standing relationship to a whole new level – literally.”
As part of the agreement, Rivers Casino and BetRivers branding will be shown inside PPG Paints Arena on game days.
Sports-betting partnerships are becoming increasingly prevalent in the US. Earlier this month, the Chicago Cubs detailed plans for a first-of-its-kind sportsbook at Wrigley Field through a partnership with digital sports entertainment and gaming company DraftKings.
Last October, Capital One Arena, home of the Washington Wizards NBA team and the Washington Capitals NHL franchise, detailed plans to become the first US venue to house a sportsbook through a partnership between Monumental Sports & Entertainment and William Hill.