US sports and entertainment consulting firm Elevate Sports Ventures has launched a new analytics-driven division, with NFL American football team the Denver Broncos becoming one of its first client properties.

Elevate Insights is designed to deliver teams, brands, properties and venues with revenue-driving business solutions. The Broncos are among more than 20 initial professional client properties. 

Elevate Insights’ offerings include new venue build and market feasibility studies, ticket and premium hospitality sales and service, and sponsorship sales and service. To support the endeavor and lead solutions architecture and delivery for the new platform, Elevate has named Thomas Bernstein to the role of vice-president of Elevate Insights. Bernstein has spent the past decade launching and advising technology startups in a variety of industries, including sports, education, and finance.

Newly-appointed vice-president of business development, Alexa Huchingson, will also play a considerable role in developing Insights-based solutions for clients. In her role, Huchingson will be responsible for securing long-term new business partners in professional and collegiate sports and entertainment, as well as provide thought-leadership for Elevate’s growing roster of clients.

Bernstein said: “For a professional team or municipality considering building or renovating an arena or stadium; for a business considering investment into a new endeavor in the sports and entertainment industry; for a sports brand or property pursuing a fresh marketing, sales or operational strategy, our Insights team can design the right playbook.

“Our people, process, and technology solutions are informed by Silicon Valley’s most innovative startups and road-tested in the front offices of our partners. Most importantly, our solutions are 100% bespoke for each of our clients and derived from data-driven, fan-centered analytics.”  

Formed in partnership between NFL team the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018.

Major League Soccer (MLS) expansion franchise St. Louis City SC this month appointed Elevate Sports to help drive sponsorship, premium and ticket sales efforts ahead of its entry into the competition in 2023. “We see Elevate Insights as the first of several branded verticals that our agency will unveil over the next year,” said Flavil Hampsten, chief operating Officer of Elevate Sports Ventures.

“During this critical period for sports teams and venues, given changes in consumer engagement habits and front office composition, as well as the fluidity of season and game schedules, we felt compelled to bring this data-driven and revenue focused offering to market.

“Our data rich and fan-first approach combined with a best-in-class BSI group will provide teams and properties, at every level in their business lifecycle, with smart strategic and actionable insights once only available at the highest and most mature level of the industry.”