Venues across the UK and around the world lit up in red yesterday (Wednesday) in a show of support for the We Make Events campaign, which is urging governments to provide much-needed financial support for the live events industry amid COVID-19.
Venues such as Wembley Stadium, The O2 and the SSE Hydro were among those to take part in the campaign, which has received support from a number of major music acts.
Yesterday marked We Make Events’ Global Day of Action and signalled a new phase of the campaign, which will continue to alert governments to the current state of the live events industry and the difficulties venues are facing.
At 8pm local time yesterday, event professionals from thousands of cities across more than 25 countries showed their support for the campaign.
Venues were also encouraged to beam shafts of white light into the night sky to signify potential job losses, and project images of events that would have been taking place inside onto the outside of empty venues.
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