AC Milan brings San Siro to fans with Google tie-up

Fans of AC Milan will be able to sample the San Siro atmosphere from the comfort of their own home after the Serie A football club detailed plans for a new initiative in association with technology giant Google.

Supporters can use the Google Assistant tool on Google Nest smart speakers to access a range of features such as news, podcasts and in-stadium sounds.

Before matches kick off, the speakers will blast out the AC Milan line-up in the style of the stadium announcer upon hearing the “Hey Google, ask Milan for the line-up” command. During the match, fans will also be able to hear chants from the San Siro by saying, “Hey Google, ask Milan for the fan chants”.

Similar commands will see Google play the latest podcasts or deliver club news. Commentary of all matches and the audio description of home matches for visually impaired fans will also be available through Google Assistant on Nest products.

AC Milan has announced the initiative as only a limited number of fans are currently allowed at the San Siro on match days due to ongoing COVID-19 restrictions. It was announced last month that up to 1,000 fans would be permitted at Serie A matches.

AC Milan is enforcing a number of rules for the few fans that can attend matches at the San Siro. Three separate entrances have been set up at the stadium, with all supporters to be subjected to temperature checks before entering. Mask-wearing will also be mandatory, with hand sanitiser placed around the stadium.

Image: Jose Luis Hidalgo R./CC BY 2.0/Edited for size