US software company ServiceNow has agreed a multi-year deal to become the official workflow partner of the NBA and WNBA basketball leagues.

ServiceNow will deliver products and technologies to streamline workflows across the two leagues. The partnership has been announced after ServiceNow’s Employee workflows were used to manage the manual processes involved with the NBA’s season restart and the 2020 WNBA season, which was shortened due to the pandemic.

The company helped the NBA and WNBA execute onboarding and health-screening processes at arenas to ensure games could go ahead safely. The NBA concluded its season at Disney’s ESPN Wide World of Sports Complex in Orlando, while the WNBA staged its shortened season at Bradenton’s IMG Academy.

ServiceNow’s digital workflows helped facilitate screening for more than 2,600 league staff, vendors and guests who entered the respective campuses, successfully processing more than 13,000 essential documents.

Through the new partnership, the NBA and WNBA will roll out a number of products, including ServiceNow Software Asset Management, which will help the leagues reduce risk and increase visibility while optimising software send.

ServiceNow IT Operations Pro will drive visibility across the leagues’ infrastructure to maintain service health and optimise cloud expenditure, while ServiceNow Integrated Risk Management will deliver risk management and compliance solutions across the NBA and WNBA’s digital business processes. ServiceNow Customer Service Management will be deployed throughout the business to provide a better experience for coaches, players and fans.

NBA commissioner Adam Silver said: “ServiceNow provided critically-important resources to help us safeguard the health and well-being of everyone on the NBA and WNBA campuses – and we would not have been successful without them. We look forward to building on our partnership and working together to ensure our organisation is well-positioned for whatever lies ahead.”

Image: ESPN Wide World of Sports Complex