Everton fans are being consulted to help shape the matchday experience at the Premier League club’s proposed new stadium at Bramley-Moore Dock.
Supporters will this week be asked by the club to take part in a wide-ranging survey designed to establish a deeper understanding of supporters’ matchday routines and preferences. The club said this will assist it in planning the development of fan facilities at the new 53,000-capacity stadium in north Liverpool.
Ticket prices, seating, hospitality and catering options are among the topics under deliberation.
Emails will be sent from the club throughout this week, inviting recipients to take part in the multi-phase study. Emails will be sent to season ticket, hospitality and official members, fans on the waiting list for season tickets and other current, prospective and international match attendees.
Fans will be able to share their views and preferences by completing the survey, which will be available until the end of November.
“A new stadium presents an exciting opportunity to broaden our matchday offer to suit the needs of all of our supporters,” said Colin Chong, Everton’s stadium development director.
“This survey covers all of the key areas of matchday experience and will allow us to test some of our initial ideas and concepts. It will also help to us understand fans’ thoughts on preferred seating locations around the stadium, introduce the broader range of hospitality on offer, test various packages against hypothetical price points and expectations on the catering and entertainment that could be available within stadium and on our Fan Plaza.
“It is important to state that no final decision on season ticket, hospitality or matchday ticket prices have been made yet. The feedback we receive from Evertonians will be invaluable in helping us to shape that and develop the best possible matchday experience at our new home.”
The survey comes as the Bramley-Moore Dock project enters a crucial stage of the formal planning process.
In September, the club submitted an amendment to its original planning application to Liverpool City Council. A public consultation into those design enhancements was completed in October and it is anticipated the local authority may need to convene a special planning committee meeting towards the end of the year to make its determination.