Dubai’s Coca-Cola Arena has announced fans will return to the venue for the first time since February on Friday, with new social distancing and hygiene procedures in place to ensure the safety of those in attendance.

Having opened in June 2019 with artists such as Russell Peters and Maroon 5 performing to sell-out audiences, Coca-Cola Arena is now set to welcome back fans following their absence due to COVID-19 as OJ Lifestyle presents their Dark Knights Edition 1.0 event.

Guy Ngata, CEO of Coca-Cola Arena, said: “There has been a tremendous amount of work implemented across many sectors in Dubai to get to this point, and we are pleased to now open our doors again with the safety of our guests of the utmost importance.”

With Coca-Cola Arena now approaching 18 months in operation, its new protocols and procedures have been developed in collaboration with Dubai Municipality, UAE’s Ministry of Health and Prevention (MoHAP), Department of Tourism & Commerce Marketing (DTCM) and international safety guidelines, as well as the venue’s management company, ASM Global.

At the heart of Coca-Cola Arena’s return to welcoming back fans is VenueShield, an environmental hygiene protocol that was unveiled in June and has been implemented across all of ASM Global’s venues around the world.

“It’s critical that we assure people they are attending a safe environment allowing fans and artists to enjoy an amazing live experience, which we are confident will be the case,” said Ngata. “Our VenueShield protocol is there to instill confidence in our guests as we all become accustomed to a new way of experiencing live events for the time being.”

Coca-Cola Arena has implemented a multi-layered approach to safeguarding fans attending live events. The key highlights of Coca-Cola Arena’s VenueShield protocol include enhanced cleaning procedures, social distancing in place across queuing, seating and concourse areas, and disinfectant fogging machines used across the Arena.

Thermal cameras have been installed across all Arena entrances, while visitors with a temperature over 37.2°C will not be permitted entry and hand sanitiser dispensers are installed around the Arena.

Images: Coca-Cola Arena