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Ajax appoints new ticketing technology partners

Dutch Eredivisie football club Ajax has appointed cloud-based ticketing solution SecuTix and its sister brand TIXnGO, the secure mobile ticket wallet, as its new ticketing technology partners.

Under the agreement, Ajax will also become a development partner of the SecuTix 360° SaaS ticketing platform and collaborate on new features specific to the sports sector.

The Amsterdam-based club started using TIXnGO this summer as it welcomed limited numbers of home fans back into the Johan Cruyff Arena in a series of pilot events. This culminated in 10,000 fans at the game on September 20 receiving their tickets using the TIXnGO mobile ticket wallet.

For the full story, head over to our sister site, TheTicketingBusiness.com