Houston Dynamo has agreed a multi-year partnership with SeatGeek, with the Major League Soccer (MLS) franchise stating that the move aligns with its recent rebrand, which focused in part on elevating the gameday experience through a technology-first approach.

As the new ticketing partner of the Dynamo, the Houston Dash National Women’s Soccer League (NWSL) team and BBVA Stadium, starting from the 2021 season, SeatGeek will allow fans to enter games via contactless mobile entry and manage their tickets through an app.

Read the full story about the deal on our sister website, TheTicketingBusiness.com.