The multi-purpose Pala Alpitour arena in the Italian city of Turin has become the latest facility to join Oak View Group’s International Venue Alliance.
Pala Alpitour is operated by Live Nation and from next year will become the new host of the ATP Finals tennis event, taking over from The O2 in London. The venue has a capacity of around 12,000.
The arena becomes the first Italian member of OVG’s Venue Alliance and the fifth overall, joining UK-based Ascot Racecourse, Silverstone and NEC Group, as well as Germany-based D.Live.
Pala Alpitour will work with OVG on finding new corporate partners for the arena and elevating its scale both in Italy and around the world. Pala Alpitour has also made commitments to implement an event supply chain with a low environmental impact, in line with Live Nation’s ‘Green Nation’ sustainability coalition.
Sam Piccione III, OVG’s international president, said: “Pala Alpitour is in the middle of a transformative phase and is set to become one of Europe’s most high-profile arenas with hosting the ATP Finals in 2021. We appreciate Roberto De Luca and Daniele Donati’s vision to join as the fifth member of the International Venue Alliance and look forward to working as an extension of their team and expanding the roster of like-minded partners.”
Daniele Donati, general manager at Pala Alpitour, added: “We are focused on coming out of the pandemic in better shape than ever. Our aim is to maintain our established position as a leader in the Italian market and continuing to bring a platform for strategic and innovative partnerships. Through its international expertise, we believe OVG is the ideal partner to support us in achieving our goals.”
Pala Alpitour was originally built as an ice hockey venue for the 2006 winter Olympic Games in Turin and has since become a major concert venue, having hosted the likes of Madonna, U2, Ariana Grande, Vasco Rossi and Tiziano Ferro.
Pala Alpitour agreed a five-year deal to host the ATP Finals, which is the season-ending tournament on the men’s tennis calendar. The O2 has hosted the event since 2009.
OVG’s International Venue Alliance is modelled on the US-based company’s successful Arena and Stadium Alliance in North America, which comprises 28 arenas. The international alliance launched in September 2019 through a partnership with Silverstone, before adding NEC Group, D.Live and Ascot later in the year.
Alongside the expansion of the International Venue Alliance, OVG is embarking on its first European development with a new arena in the Italian city of Milan. OVG teamed up with Live Nation last year to build and operate the arena, which is slated to play a central role in the 2026 winter Olympic and Paralympic Games in the Milan-Cortina d’Ampezzo region.
OVG is also leading the redevelopment and operations of the Climate Pledge Arena in Seattle, UBS Arena in New York and Moody Center in Austin, Texas.
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