Six Nations Rugby has appointed Sarah Beattie as its new chief marketing officer and Craig Maxwell as its new chief commercial officer.
Beattie (pictured left) joins Six Nations immediately, with Maxwell (pictured right) to begin the role in the new year. Both Beattie and Maxwell will support Six Nations chief executive Ben Morel in implementing his strategic vision for the organisation.
Beattie joins Six Nations from global sports media organisation DAZN Group, where she worked for four years, most recently as vice-president of marketing and expansion. Maxwell will join Six Nations from the Welsh Rugby Union, where he currently serves as commercial director.
The Six Nations commercial and marketing operations were previously overseen by Rupert Hunter and the appointments have been made following Hunter’s decision to step down from his interim position as chief commercial advisor at the end of the year.
Brent Impey is to step down as chairman of SANZAAR (South Africa, New Zealand, Australia and Argentina Rugby), which oversees the Super Rugby and Rugby Championship competitions, at the end of the year.
Impey has served as SANZAAR chairman for five years. He will continue to serve as chairman of New Zealand Rugby but has opted to step down from his role at SANZAAR, where he feels “fundamental changes” are needed.
Impey said: “In my view it is time for SANZAAR to make some fundamental changes which are best placed to happen under an independent chair. While there was no imperative for change it was appropriate to rotate the role, however I now believe that the role of chair of a national union as well as chair of SANZAAR is a conflict for any country.”
W Series, the all-female motorsport series which staged its first season last year, has named Craig Edmondson as its chief commercial officer.
Edmondson most recently served as chief executive of esports at online cycling and running platform Zwift. His experience also includes commercial strategy and sales, digital transformation and global development at football’s English Premier League.
Chris Dill has taken up a new role as vice-president of business development at crowd intelligence software company Armored Things.
Dill will help Armored Things expand its presence and adoption in sports and entertainment venues, as well as retail spaces, corporate campuses and university settings. Dill spent 12 years as chief information officer at the Portland Trailblazers NBA basketball team and most recently worked as head of business development for sports and mobile platform Venuetize.
AEG Europe Global Partnerships has named Stéphan Degos as its senior director of sponsorship sales.
Degos will replace Emmanuel de Sola in the role and will be responsible for driving sponsorship opportunities at Paris’ AccorArena. Degos previously worked as head of brand marketing partnerships at Live Nation and also held roles with Pollen, MTV, RPM and Stream.
Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.
Image: Six Nations Rugby
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