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LaLiga brings supporters closer to players with new FanCam tech

LaLiga, which organises the top two divisions of Spanish football, has introduced a new FanCam feature to bring supporters closer to the action and enhance the game-day experience.

The FanCam initiative will see a camera installed at both ends of LaLiga and Segunda División stadiums. The cameras will be clearly labelled so that players know where to head and where to look when celebrating in front of fans.

It is hoped the initiative, which was introduced last weekend, will create a bond between players and fans. FanCam has been introduced in LaLiga following its successful use in sports broadcasts in the US.

LaLiga said that 62% of goals were celebrated in front of the FanCam last weekend and this figure is expected to rise to 100% over the coming weeks.

As well as being shown during live TV broadcasts of matches, the celebrations will be viewable across LaLiga’s social media channels. LaLiga will also share the images with players and clubs to distribute on their own social media channels.

Melcior Soler, director of LaLiga’s audiovisual department, said: “FanCam is another step towards improving and personalising our audiovisual product. We are going to give fans a much more personal and genuine view of the players, seeing up close how they celebrate their team’s goals.”

Soler added: “We trust in the players to realise the importance of celebrating their goals in front of the FanCam, because this puts them in direct contact with their fans. That’s why we’re so convinced that their use of the FanCam will increase, to the point that it is used all the time.”

In other news, up to 305 supporters are set to attend a Copa del Rey match between Cardassar and Atlético Madrid later this month.

Fourth-tier side Cardassar is located on the Balearic island of Mallorca and the club has detailed plans to welcome fans for its clash against LaLiga giant Atlético on December 16.

Cardassar will offer 150 tickets for children, with a further 100 tickets to be offered to members through a raffle. Fifty media accreditations will also be provided for the high-profile fixture.

The match will mark the return of fans in major Spanish football competitions, with supporters on the mainland still unable to attend LaLiga fixtures.

Image: LaLiga