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Table-toppers Spurs seek to meet ticket demand

Tottenham Hotspur’s head of ticketing, Ian Murphy, said the club will ensure future ticket ballots prioritise fans that have missed out on previous matches after the successful return of fans for the North London derby against Arsenal on Sunday.

Tottenham, who were allowed to host 2,000 spectators at their 60,000-seat stadium as their London home is in England’s Tier 2, utilised a random ballot process which gave the opportunity for all eligible general admission season ticket holders to apply to enter.

The club, which decided to avoid the potential pinch point of a straight “first-come-first-served” on-sale which would have seen a huge demand for a very small number of tickets, invited all season ticket holders to enter the ballot if they wished. Only those that requested a deferral on medical grounds for the 2020-21 season were prohibited from entering the ballot. Murphy said the ballot was “hugely oversubscribed”.

Read the full story at our sister website, TheTicketingBusiness.com

Image: Tottenham Hotspur