Major League Soccer (MLS) club the Seattle Sounders has appointed Ticketmaster as its official ticketing partner beginning in 2021.
The move sees the Live Nation-owned ticketing giant replace SeatGeek as the club’s primary and resale ticketing platform for games at Lumen Field.
The deal will see Ticketmaster’s Presence and SafeTix technologies facilitate the move to all-digital tickets so fans can access tickets on their mobile device, download to a digital wallet, receive personalised event information, and experience a streamlined venue entry experience.
The MLS team was partnered with Ticketmaster from the club’s expansion launch in 2009 through to the 2017 season.
Read more about the deal via our sister website, TheTicketingBusiness.com.
Image: Seattle Sounders