Mixhalo enters NBA with Kings deal

Wireless networking technology company Mixhalo has enhanced its presence in the US sports market by signing its first NBA basketball partner, the Sacramento Kings.

Mixhalo specialises in delivering high-quality audio and other data in real-time to guests at sporting events and concerts. The free-to-use technology will be accessible via the Sacramento Kings + Golden 1 Center App, and the Mixhalo experience at the arena will span across Kings games and other live events, once guests are allowed to return amid COVID-19.

“When it is time to safely welcome our loyal fans back to Golden 1 Center, their audio experience will be more immersive than ever before,” said Kings president of business operations John Rinehart. “We are excited to partner with Mixhalo to deliver this cutting-edge technology to our guests as we continue to focus on reimagining how fans enjoy live events.”

Mixhalo technology will supplement the PA and ADA systems enabling fans and concertgoers to access crystal-clear audio, including enhanced real-time radio play-by-play commentary. Mixhalo’s no-latency, network-based technology delivers real-time audio to all attendees.

Mixhalo entered Major League Soccer (MLS) last month through a deal with Los Angeles FC to enhance the entertainment offering at Banc of California Stadium.

“The Kings are at the forefront of delivering an exceptional fan experience through the use of innovative technology, and Mixhalo will be the perfect addition to further elevate that experience,” said Mixhalo CEO John Vars.

“We look for partners with an unrelenting focus on the fan experience, and we have certainly found that with the Kings. Now, with their embrace of Mixhalo, they are setting a trend that we anticipate the rest of the league will soon follow.” 

The Kings have a long history of using technology to enhance the fan experience in and outside of the arena. The most recent example of this innovation came in November, as the team announced the first-ever official professional sports team Discord server enabling fans to gather online to share in community events, interact, and expand access to exclusive experiences.