The Washington Nationals Major League Baseball team has entered into a partnership with sports betting and gaming company BetMGM, which will open a new branded sportsbook at Nationals Park.
The exclusive multi-year deal will also see the launch of a mobile app within the permitted area around the stadium. Fan-focused campaigns and co-branding opportunities will also form part of the deal.
The BetMGM Sportsbook at Nationals Park will provide a luxury viewing and sports betting experience that will complement the existing experience at the MGM National Harbor Dugout Club.
The newly created sportsbook will be located in the space that currently serves as Center Field Social, across Center Field Plaza from the Nationals Team Store. The sportsbook will not be accessible by Nationals fans while they are in attendance at a game, but supporters will be able to place bets via BetMGM’s mobile app.
As the official sports betting partner of the Nationals, BetMGM branding will be featured inside Nationals Park and on the team’s social media and digital platforms. The two parties will also create exclusive benefits for members of each partner’s loyalty programme: MGM Resorts’ M life Rewards and Red Carpet Rewards.
Alan Gottlieb, chief operating officer of Lerner Sports Group, which owns the Nationals, said: “The Nationals are thrilled to expand our strong partnership with MGM Resorts into the sports betting realm. As our official sports betting partner, BetMGM will further enhance the greatest in-venue fan experience in Washington, D.C. through its state-of-the-art entertainment products and services.
“The BetMGM mobile app will enable our fans to engage with the game in new and exciting ways, while the BetMGM Sportsbook connected to Nationals Park will provide Nationals fans and the D.C. community with a first-class gathering place to celebrate their passion for sports together.”
Matt Prevost, chief revenue officer at BetMGM, added: “This new partnership with the Nationals is our most in-depth partnership with a team and showcases the multitude of ways we’re able to engage fans in and out of stadiums. We’re extremely excited to work together to create unique experiences for Nationals fans and the broader D.C. metro area during and after games.”
BetMGM currently operates in 11 states and hopes to launch its sportsbook in Virginia in the near future, pending regulatory approval. MGM Resorts is the official gaming partner of Major League Baseball.
Image: AgnosticPreachersKid/CC BY-SA 4.0/Edited for size
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