English Premier League football club Manchester City has signed a global partnership with LED display solutions provider Unilumin Sports.

The partnership will focus on Unilumin’s advanced pitchside LED solutions, with the deal marking the Shenzhen-headquartered company’s first with a Premier League club.

As part of the agreement, Unilumin will showcase its high-tech pitchside LED solutions at City’s Etihad Stadium and create experiences to engage with customers and stakeholders around the world. City will also explore opportunities to develop its pitchside signage and display infrastructure through Unilumin’s technology and expertise.

Unilumin’s range of products includes indoor and outdoor display and lighting solutions across sport, critical control and command rooms, smart conference rooms, broadcast, commercial space, smart city, staging and event sectors. The company operates in over 100 countries worldwide.

Stephan Cieplik, senior vice-president of global partnerships at City Football Group, said: “Unilumin’s world-leading technology puts them at the forefront of their industry and we have been impressed with both their drive to constantly innovate and the quality of their solutions. We look forward to developing this relationship and sharing our expertise together.”

Unilumin Sports director Paul Liu added: “Unilumin’s award-winning signage and market proven solutions have benefited sports clubs, organisations, and stadium owners all over the world and our latest venture into Premier League football with Manchester City only strengthens our position as the industry leader in LED displays.

“City’s commitment to use innovations and the latest technologies to create a smart stadium that can deliver a captivating fan experience and create authentic connections with their audience makes them the perfect partner for our brand.”

Image: Cléria De Souza/CC BY 2.0/Edited for size