Legends lays out expansion plans after Sixth Street investment

Food, beverage, merchandise retail and stadium operations giant Legends is eyeing international expansion after closing investment from global investment firm Sixth Street.

Legends confirmed the closing of the investment earlier this week after announcing the outline agreement on January 12. Financial terms of the investment from Sixth Street were not disclosed but multiple reports last month claimed that it valued Legends at $1.35bn (£989m/€1.12bn).

Sixth Street now leads the Legends partnership group alongside co-founders YGE Holdings, an affiliate of the New York Yankees Major League Baseball team, and Jones Concessions LP, an affiliate of the Dallas Cowboys NFL American football franchise.

Legends’ client base already includes partnerships with non-US sports clubs such as Spanish LaLiga football team Real Madrid and the company is now hoping to step up its global expansion.

For the full story, check out our sister website TheTicketingBusiness.com.