The Sacramento Kings NBA basketball franchise has stepped up its partnership with Intel Sports by introducing Intel True View technology at its Golden 1 Center arena.
As part of the collaboration, fans will receive access to unique video content, including 360-degree highlights and new perspectives of the game through the Sacramento Kings + Golden 1 Center App and team social channels.
The Kings first linked up with Intel in February 2020, creating the NBA’s first research and development site at Golden 1 Center to deliver broadcast enhancements and deploy next-generation technology.
Over the past year, a collection of Intel True View HD cameras have been installed throughout the arena to record entire NBA games in volumetric data, which captures height, width and depth. This content can then be rendered into never-before-seen highlights, including views in 360 degrees or through the eyes of a player.
John Rinehart, president of business operations for the Kings, said: “We are excited to bring our fans closer to the game through engaging highlights that place them at the centre of the action on the court. Through the use of Intel’s advanced technology, fans will have the opportunity to see unique viewpoints and angles, fostering deeper engagement with the team and players.”
Intel True View has been implemented at a number of sports venues in recent years, including Etihad Stadium, home of Premier League football club Manchester City. Other NBA teams to use the technology include the Atlanta Hawks, Milwaukee Bucks and Washington Wizards.
Intel Sports’ general manager James Carwana said: “The Sacramento Kings have been brilliant partners for us at Intel Sports. They have an incredible track record of incorporating innovative technology into the game. As avid Kings fans demand more customisation and personalisation in a next-level viewing environment, we’re thrilled to work in tandem to create unique, immersive media experiences with unbounded perspectives in True View.”
The Kings have a long history of using technology to enhance the fan experience inside and outside the arena. Last month, the team struck a deal with wireless networking technology company Mixhalo, whose free-to-use technology will be made available through the Kings app.
Mixhalo technology will supplement the PA and ADA systems enabling fans and concert-goers to access crystal-clear audio, including enhanced real-time radio and play-by-play commentary. Mixhalo’s no-latency, network-based technology delivers real-time audio to all attendees.
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