Secure identity company Clear has completed a strategic funding round of $100m (£73m/€83m), with 32 Equity, the investment arm of the NFL, among its latest backers.

Other investors include Danny Meyer’s Enlightened Hospitality Investments and the Partnership Fund for New York City. The investment is designed to accelerate Clear’s growth as a platform for safe physical and digital experiences.

Liberty Media, LionTree Partners and Michael Jordan’s family office have also supported Clear in the funding round. Existing investors participating in the latest round include Bond, Durable Capital Partners LP, General Atlantic and Revolution Growth.

The funding round comes after Clear recently launched Health Pass, a new mobile application that makes it safer and easier for people to attend events. The app connects members’ identity to COVID-19-related information, including vaccination risks.

More than 35 organisations are currently using Health Pass, including the NHL ice hockey league – with whom Clear has signed a league-wide partnership – and nine NBA basketball teams. Other partners include the Seattle Seahawks, Seattle Sounders, Los Angeles Football Club, New York Mets and Little Caesars Arena.

Clear chief executive and founder Caryn Seidman-Becker said: “Since 2010, Clear’s vision has remained constant: to provide our members frictionless journeys that make it easy to experience what they love doing best. With this new investment and our committed partners, we are ready to double down and make this vision possible at a time when it’s more important than ever to be able to come together safely.”

Danny Meyer, co-founder and managing partner of Enlightened Hospitality Investments, added: “I’ve seen firsthand how powerful Clear technology can be with Health Pass creating safer working environments for our team members at Union Square Hospitality Group.

“And for many years I’ve experienced the exceptional hospitality Clear extends at every touch point. We are proud to call Clear a partner and thrilled to be a part of their future with our investment.”

Image: PRnewswire/Clear