Samsung has strengthened its relationship with Eden Park by fitting a new LED super screen at the Auckland venue.

The new screen at New Zealand’s national stadium will feature over 330 square metres of viewable screen and will stand at over 40 metres in length. The screen will be the largest of its kind in New Zealand and the second largest in the southern hemisphere.

Samsung has previously installed advanced LED signage in Eden Park’s East and West Stands, allowing technology enhancements such as dynamic and customised messaging for partner activations and event integration. The new screen is designed to showcase dynamic entertainment that can celebrate the local community in upcoming content.

In 2019, Samsung transformed a community lounge in Eden Park’s North Stand to provide a full makeover which includes the latest in appliances and audiovisual products, with the space being renamed the ‘Samsung Community Hub’. Eden Park’s Staydium Glamping domes are also fitted out with Samsung entertainment and audiovisual technology.

The stadium has also been used as a pilot site for Samsung’s newest innovations, showcasing the company’s technology to both local and international management and industry leaders.

Eden Park chief executive Nick Sautner said: “New Zealand’s national stadium is a community asset that is home to 118 years of history and endless unforgettable memories. The fan experience continues to evolve and we’re committed to staying at the forefront of this shift through key relationships with renowned global brands like Samsung.

“The installation has already brought colour and excitement to the stadium atmosphere and we look forward to continuing to bring stories and brands to life. The ever-changing landscape of sport and entertainment, and increased competition for discretionary spend, challenges us to deliver interactive experiences to complement the action on the field and Samsung has been integral in this process.”

Last week, Eden Park was boosted by a decision from independent commissioners to grant the 50,000-seat stadium the right to host up to six concerts per year.

Image: Eden Park