3DDV grants insight into new hospitality offering at Lord’s

Marylebone Cricket Club (MCC) has teamed up with technology solutions company 3D Digital Venue (3DDV) to provide a fresh look into the developments taking place at Lord’s Cricket Ground.

The MCC, which owns Lord’s, is seeking to offer an outstanding premium purchasing experience for the future customers of their brand-new restaurants in the redeveloped Compton and Edrich stands of the iconic London stadium.

MCC staff have been faced with the challenge of offering their clients a way to experience, first-hand, the premium amenities available, taking into account that work on the stands has not been completed yet.

To meet this need, the MCC has engaged 3DDV to create a 3D representation of the two remodeled stands and the two new premium restaurants. The 3DDV team gathered all the architectural and space decoration information to obtain “extremely accurate” results, not only about the space but about furniture, lighting, and all other relevant design details.

Through the 3DDV product, the MCC is able to approach future clients with a much more modern and interactive proposal. Now, once a client shows interest in a specific VIP product, the Club can show each buyer their exact seat in the venue, their view of the pitch from that seat and the premium space they will have access to.

With 3DDV technology implemented, buyers can experience panoramic 360° views of the playing surface and surrounding areas in 3D and navigate through the restaurants in the new stands.

In September, the MCC stated the second phase of the transformation of Lord’s was progressing smoothly, one year into construction. The MCC provided an update on the redevelopment of the Compton and Edrich stands, a £52m (€59.7m/$72.1m) project that is the Club’s largest to date and an integral part of the overall masterplan to revitalise the stadium.

Read more about the MCC’s partnership with 3D Digital Venue via our sister website, TheTicketingBusiness.com.