Conversational AI company Satisfi Labs has agreed a new partnership with sports and live entertainment giant AEG covering its NHL ice hockey team LA Kings and Major League Soccer (MLS) franchise LA Galaxy.

The multi-year deal, brokered by AEG Global Partnerships, includes making Satisfi Labs an official partner of the Galaxy and Kings. It will bring an AI-powered virtual assistant to fans visiting the team apps and websites for real-time conversation and enhanced engagement.

The addition of the virtual assistant will also directly benefit fans in the future when they return to STAPLES Center and Dignity Health Sports Park to watch the teams play live and in-person.

“Satisfi Labs’ conversational tools are invaluable to the fan experience,” said Aaron LeValley, senior vice-president of business operations and strategy at AEG Sports/LA Kings.

“Whether you’re attending an event in-person or watching from the comfort of home, being able to access information about your favourite team in real-time changes the game. We are always looking for partners who have a passion for sports and the fans who support them, and we can’t wait to see what Satisfi Labs has in store for the future.”

The new LA Kings and LA Galaxy branded virtual assistants will give fans the opportunity to ask team-related questions and get on-demand answers in return. Fans visiting the team’s apps and websites will gain real-time conversational access to a variety of information including player stats, in-game scores and team standings, year-round.

Satisfi’s virtual assistant will also be able to answer safety-related questions, ticketing inquiries, and will be integral to helping promote a safe and positive experience both at home as well as on the ground when fans eventually return to STAPLES Center and Dignity Health Sports Park.

Satisfi’s AI platform will allow the teams to better understand fan behaviours and trends, utilising conversational search to improve customer service and offerings.

Don White, CEO and co-founder of Satisfi Labs, said: “As an official partner of AEG starting with the LA Galaxy and LA Kings, we get a chance to support some of our favourite teams while helping their avid fan bases feel even more involved and connected all year long.

“As the first of many partnerships with beloved teams serving loyal fan communities around the country, we’re looking forward to the start of the 2021 seasons and are thrilled to enrich the fan experience with the help of our technology.”

Image: Staples Center