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Emirates Old Trafford CEO hoping for bumper summer

Daniel Gidney, chief executive of Lancashire Cricket Club, is optimistic that Emirates Old Trafford will be able to welcome a significant number of fans to events this summer.

Speaking after yesterday’s (Monday’s) announcement from the UK government that fans could return to venues in May, Gidney was full of enthusiasm.

Emirates Old Trafford has already seen strong sales for summer events, having made 100% of tickets available even before the roadmap announcement. Speaking on Tuesday, Gidney said that only a limited number of tickets remain for September’s Test match between England and India.

“We can now go out and market, hell for leather,” Gidney said. “We want fans in for Lancashire games, England games and also Manchester Originals games in the new The Hundred competition.

“Some people are desperate to get out and watch cricket and experience live events. There is an estimated £250bn in household savings because people have not been able to do things. We need to offer them that chance to do the things they love.”

Head to our sister site TheTicketingBusiness.com for the full story.