3D Digital Venue has launched a new enhancement to its Social Distance Editor (SDE) service ahead of the return of fans to venues in the coming months.

SDE now features an allocation service that supports the decision-making process when relocating socially distanced season ticket holders. The main objective is to relocate patrons based on specific criteria and to make decisions when a member cannot be rearranged in their usual area.

The Barcelona-based tech supplier has been continuously developing its social-distancing tools since the COVID-19 outbreak began early last year, and is now enhancing its service further as the success of vaccination roll-outs enables the return of spectators in markets around the world.

“The process of relocating is complex, as many considerations must be considered in parallel to obtain the appropriate solution, which will be different for each club or venue,” said Lluis Pascual, chief marketing officer at 3D Digital Venue, which is partnered with major sports venues such as FC Barcelona’s Camp Nou, Manchester City’s Etihad Stadium and the Los Angeles Clippers’ Staples Center.

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