Ticketmaster’s former chief operating officer Amy Howe has been appointed as president of sports-tech entertainment company FanDuel.

In the newly created role, Howe will take responsibility for leading the company’s core commercial functions across its sportsbook, casino, racing and daily fantasy units.

Howe joins FanDuel Group from Live Nation Entertainment where she most recently served as global chief operating officer of Ticketmaster. She announced she would be taking a step back from the role in December during the ticketing giant’s most recent shakeup at the helm.

She served in that role from August 2020, when she was promoted after previously working as the firm’s president of North America.

As president of FanDuel, Howe will report directly to chief executive Matt King.

He said: “I am delighted to welcome a leader of Amy’s extraordinary calibre to our executive team. She has a proven track record of building highly successful digital and retail businesses and I’m excited to have her leading our commercial functions during a period of enormous growth for the company.”

New York-based FanDuel is a gaming operator that consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 8.5 million customers.

Howe said she was “honoured” to be joining the company at such an “important moment in its history.”

She added: “As the sports gaming industry continues to grow at a breakneck pace, I am excited to help fortify our leadership position and build new competitive advantages that will deliver sustained financial performance.”

During her time at Ticketmaster, Howe led the digital transformation of the company’s ticketing platform and business model, doubling its growth in gross ticketing value and growing the mobile app install base by 400 per cent.

Howe also appeared and testified before the United States Congress Subcommittee for Energy and Commerce over the industry’s practices to “better understand the many challenges consumers face in the ticketing marketplace.”