Somerset hails record ground deal

Somerset County Cricket Club has agreed a five-year extension to its ground naming rights deal with mortgage advisor and financial consultant, Cooper Associates.

The company, which is headquartered in Somerset’s home town of Taunton, has put its name to the Cooper Associates County Ground since 2016, with this association now set to continue through 2025.

Somerset said the renewal represents the biggest single deal ever concluded by the club and will help support its ambitious plans both on and off the field. In the five years under its Cooper Associates County Ground identity, the stadium has seen the opening of the Marcus Trescothick Pavilion and the installation of state-of-the-art floodlights.

The venue also played host to three sold out fixtures during England and Wales’ staging of the 2019 Cricket World Cup. Following the renewal of the partnership, Somerset commercial director, Caroline Herbert, said: “Cooper Associates are at the forefront of their field and one of the most instantly recognisable brands in the region.

“They play an important role within the local community and have a long history of supporting charities and championing both sport in the region and local sporting stars such as Jos Buttler, Jack Leach and Tom Banton.

“Cooper Associates offer both financial expertise and excellent customer service which will in turn enable our members and supporters to realise their own aspirations. We all have a brighter future with Cooper Associates at our side.”

Neil Wyatt, marketing director at Cooper Associates, added: “Since the inception of our relationship in 2016 both Somerset CCC and Cooper Associates have gone from strength to strength. The Cooper Associates County Ground has been significantly enhanced in this period, with the addition of the Marcus Trescothick Pavilion and the amazing floodlights which have transformed the Taunton skyline forever.

“We are devoted cricket fans and are delighted our increased level of sponsorship will contribute to the long-term success of Somerset CCC, both on and off the pitch.”

Image: Somerset CCC