People on the move: ASM Global, World Rugby, Fiserv Forum and more

Ron Bension has been named president and chief executive of venue operator ASM Global with immediate effect.

Bension (pictured right) most recently worked at Live Nation as president of House of Blues Entertainment. He previously held president and chief executive roles across companies including Tickets.com, GameWorks, MCA Recreation Group and Universal Studios Hollywood.

Bension will replace Bob Newman as president and chief executive of ASM Global. It was announced in November that Newman would be transitioning into a new role as chairman of the company.

Kosty Gilis, managing director at Onex and ASM board member, said: “We are thrilled to have Ron join the ASM Global team. He is precisely the type of executive we seek to lead our businesses. His extensive history of managing enterprises that create superb experiences for customers and visitors will be an enormous asset to the company. In addition, his demonstrated strategic thinking and execution capabilities are a perfect fit for the next phase of ASM’s growth as we exit the pandemic.”

Alan Gilpin has been appointed chief executive of World Rugby on a permanent basis.

Gilpin had been serving as interim chief executive of the governing body following the departure of Brett Gosper in January. Gilpin had previously served as chief operating officer and managing director of the Rugby World Cup since 2016.

Prior to joining World Rugby, Gilpin spent nine years at the IMG agency, where he was responsible for the commercial rights negotiations across the Rugby World Cups in 2003, 2007 and 2011. He also oversaw the hospitality programme for the London 2012 Olympics through a joint venture between Sodexo and Mike Burton Group.

Starr Butler has been named vice-president of booking and events for Fiserv Forum, home of the Milwaukee Bucks NBA basketball team.

Butler (pictured centre) will be responsible for all bookings for concerts, shows and events at the arena and within the surrounding Deer District. She joins Fiserv Forum after spending four years as director of booking and events at Prudential Center, home of the New Jersey Devils NHL ice hockey team.

Tepper Sports & Entertainment (TSE) has named Jake Burns as its chief revenue officer.

TSE is the parent company of NFL American football team the Carolina Panthers and Major League Soccer franchise Charlotte FC. Burns will join TSE on April 19 and oversee sales, marketing, digital media and broadcasting for the two teams, as well as Bank of America Stadium and Carolina Panthers Rock Hill Development.

Burns most recently served as executive vice-president of business operations at Major League Baseball team the Washington Nationals.

Italian Serie A football club AC Milan has appointed Peter Morgan to the new role of marketing and customer relationship management director.

Morgan (pictured left) will report directly to Milan’s chief revenue officer, Casper Stylsvig. Morgan joins the club with 17 years of experience delivering marketing campaigns for brands such as Microsoft, Amazon and Universal Music Group.

Morgan co-founded the Lost My Dog record label and has also served as vice-president of demand at global marketing agency Metia.

David Grevemberg, the former chief executive of the Commonwealth Games Federation (CGF), has taken up a new role as chief innovation and partnerships officer at the Centre for Sport and Human Rights (CSHR).

Grevemberg led the CGF since November 2014 but stepped down from the role earlier this month. In his new position, he will expand the CSHR’s drive to embed respect for human rights in sports organisations and events around the world.

Grevemberg’s role with the CSHR will focus on engagement with the sports sector and the development of new partnerships.

The CGF has also launched its global search for a new chief executive to lead the organisation through the Birmingham 2022 Commonwealth Games and beyond.

The role will be based in London and will include responsibilities such as the management of relationships with global stakeholders. The recruitment process will be supported by global executive search and talent consulting firm SRI.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.