Gloucester Rugby has appointed cloud-based ticketing engagement platform SecuTix as its new ticketing technology partner.

The move is part of a broader digital transformation taking place across the Premiership rugby union club and its home ground, the 16,115-capacity Kingsholm Stadium.

Under the agreement, SecuTix will work to expand Gloucester’s fan base, by helping to increase ticketing revenue and improving the fan experience.

For more on this deal, check out the full story on our sister website TheTicketingBusiness.com.

Image: SecuTix