London Stadium, home of English Premier League football club West Ham United, has announced it will introduce a new event space, claimed to be the first of its kind in the UK, in time for the summer schedule.
The North Scoreboard Deck provides a versatile area inside the main bowl for up to 1,000 attendees and is available to hire for corporate events and parties.
Guests can take in the pitch and surroundings of the former Olympic Stadium while watching a sports screening, or a performance on a stage while on the deck. London Stadium said Government COVID-19 regulations can be safely managed within the outdoor space, while shielded from the weather by the venue’s roof.
In addition, the football pitch will be available to hire from the end of the current 2020-21 season, including the full match-day experience, with home and away dressing rooms, a tunnel walk, and LED scoreboards.
Post-match hospitality packages including the North Scoreboard Deck can be included with pitch hire for bespoke screenings, such as watching this year’s Tokyo Olympic Games events within the centrepiece of the 2012 Games, or to play a game of football on the pitch before watching a UEFA Euro 2020 match.
London Stadium said the Stadium Island remains another distinctive feature of the site, with 20,000 square metres of event space available to hire for music and food festival set ups, with multiple stages and retail outlets, or mass participation sports events combining brand and experiential activations.
Graham Gilmore, CEO of London Stadium, said: “The adaptability of our Stadium allows us to adjust to the current situation and provide something extra special for our guests when they return. The spectacular North Scoreboard Deck creates a new opportunity for screenings or VIP experiences in-bowl, while enjoying the incredible scenery of the venue. Add the chance to play on the world class pitch, and you have an outstanding offering for visitors this summer.”
The North Scoreboard Deck represents the latest enhancement to London Stadium. At the end of last year, London Stadium upgraded to a 5G network and transitioned to a fully cashless venue as part of plans to enhance the experience for fans.
London Stadium also installed a state-of-the-art LED lighting system improving visibility and uniformity on the field of play. A new seating configuration bringing the seats closer to the pitch, and offering more versatility when transitioning for summer concerts and sports, was completed back in August.