Arc, GSA team up on new sustainability campaign for sports sector

Technology company Arc has partnered with The Green Sports Alliance (GSA) on the new Playing for the Next Generation (PLAY) campaign, which will look to help teams, leagues and venues work towards net zero milestones and other sustainability goals.

Arc is owned by Green Business Certification Inc. (GBCI), the global certification body for the Leadership in Energy and Environmental Design (LEED). The GSA seeks to promote sustainability among sports venues, leagues and teams through a number of methods.

Launch partners of the PLAY campaign include Major League Baseball, the NHL, NBA, Major League Soccer and the Pac-12 college sports conference. Major venues that have signed up include SoFi Stadium, the new home of NFL teams the Los Angeles Rams and Chargers, and Lumen Field, home of the NFL’s Seattle Seahawks and MLS outfit Seattle Sounders.

PLAY participants will look to leverage the Arc performance platform to track and measure their sustainability performance in areas such as energy, water, waste, transportation and human experience. Participants will earn recognition for high performance in these categories, with further industry-specific customisations and performance recognitions to launch across the first year of programming.

PLAY will provide venues with a pathway to LEED certification, which is the most widely used green building programme in the world. A number of sporting facilities around the world have already achieved LEED certification and many of these are leveraging Arc’s performance platform.

Mahesh Ramanujam, chief executive of USGBC, GBCI and Arc, said: “Sporting venues are some of the most iconic buildings in our communities and have tremendous potential for sustainability impacts, considering the millions of fans that enter stadiums and arenas each year.

“By leveraging the Arc platform and integrating sustainable design practices, these professional and collegiate sports leagues and facilities will be better positioned to measure their progress in becoming greener, healthier and more resilient. This goes to show that teams can win in more ways than just on the field, and we are grateful for our strong partnership with GSA to help sports venues surpass their sustainability goals.”

Scott Jenkins, co-founder and board chair of GSA, added: “The Green Sports Alliance is excited to launch PLAY at this important inflection point in green sports. In our first 10 years, we mobilised a movement; but in the next 10, we must leverage our collective influence and data to protect the communities and industry that we’ve dedicated our lives to. Our partnership with Arc allows us to quickly deliver vital tools and technologies tailored to the unique needs of our members and greater network.”

Image: SoFi Stadium