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TQL lands naming rights to FC Cincinnati stadium

Major League Soccer team FC Cincinnati has agreed a deal for Total Quality Logistics (TQL) to take on naming rights to its new stadium, which will open on May 1.

The multi-year naming-rights deal grants the Cincinnati-based company exterior and interior signage at TQL Stadium, along with a seating zone, branded bar area and extensive opportunities for employee engagement.

TQL Stadium’s eye-catching lighting technology, which FC Cincinnati debuted last month, will also feature the company’s logo moving across the venue’s exterior.

FC Cincinnati’s first game at the newly-branded TQL Stadium will be against Inter Miami on May 16. The stadium will have a capacity of 26,000 and has been built at a cost of around $250m (£180m/€208m).

FC Cincinnati president Jeff Berding said: “We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City.

“TQL is known for their high-energy culture and cutting-edge technology. There are a lot of synergies that make this alliance between TQL and FCC a perfect match and are reflected throughout the stadium – from the fin lighting to the TQL beer district.

“Like FCC, TQL is a leader in a growing sector and operates on national and international stages. The long-term stadium naming-rights deal is important to the club’s growth and ability to attract top players to Cincinnati. We are excited to call TQL Stadium our home.”

TQL president Kerry Byrne added: “TQL Stadium is an investment in Cincinnati. The city means a great deal to us. It is where we were founded and have been headquartered since 1997 – we are thrilled to have one of the most incredible stadiums in the country here, which will now have our name on it.

“This partnership allows us to reward our employees, increase our national brand awareness, drive recruitment of prospective hires and support our charitable efforts in the community and across the country. Cincinnati is our home, and we are proud for TQL Stadium to be the home of FC Cincinnati.”

FC Cincinnati debuted in MLS in 2019 and played at Nippert Stadium on the campus of the University of Cincinnati while its new home was being built. FC Cincinnati is one of three MLS teams scheduled to move into a new stadium this summer, along with Columbus Crew and Austin FC.

Image: FC Cincinnati