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The O2 brings back the music for the Brits

Large-scale music events have returned in the UK with the Brit Awards ceremony welcoming 4,000 people to The O2 arena yesterday (Tuesday) as part of the government’s pilot programme.

The event in London, which saw performances from Dua Lipa and Elton John among others, was the first large-scale indoor music event to take place in the UK since the onset of the COVID-19 pandemic in March 2020.

The ceremony was part of the Events Research Programme, which is using COVID-19 testing approaches to investigate how live shows can take place without social distancing. Attendees were not required to wear masks in the 20,000-capacity venue. Reports from the event indicate that everything moved “efficiently, without queues or holdups.”

Some 2,500 tickets were given to frontline workers in the Greater London Area, with the remaining tickets going to the nominated artists, their managers and teams plus other members of the music industry and sponsors.

For more about this story check out our sister website, TheTicketingBusiness.com.