SoFi Stadium launches tour programme

SoFi Stadium, home of NFL American football franchises the Los Angeles Rams and Los Angeles Chargers, has continued its efforts to bring fans into the venue by launching its official tour programme.

SoFi Stadium Tours is an immersive, behind-the-scenes experience that takes guests on a journey through the creation of SoFi Stadium, the largest stadium in the NFL and one of the most technologically advanced buildings in the world. The tour also aims to put attendees in the heat of the action, showcasing what it feels like to be a player on game day.

Guests on a SoFi Stadium tour will be able to run through a player tunnel onto the field, check out Rams and Chargers locker rooms and test their football skills on the field. Inspired by the NFL Scouting Combine, some of the on-field tour challenges include running the 40-yard dash, attempting a field goal kick and testing passing prowess. Once an attendee completes an on-field challenge, they will be able to compare their statistics to those of professional players.

“SoFi Stadium Tours will give visitors an inside look into the making of SoFi Stadium and a chance to experience game day from a player’s perspective,” said Jason Gannon, managing director of SoFi Stadium and Hollywood Park. “Our goal is to create extraordinary experiences for guests each time they visit the Hollywood Park campus. Our tour program is one way we intend to deliver on that promise.”

Tour attendees will also learn about how the stadium was built and gain insight into the building’s cutting-edge technology, including its dual-sided videoboard. They will also be able to experience some of SoFi Stadium’s most premium seats and suites, as well as visit the stadium’s team store, The Equipment Room.

Covering more than 7,600 square feet of retail space, the two-story team store opened to the public for the first time on Saturday and features Rams, Chargers and SoFi Stadium gear, with some items exclusive to The Equipment Room.

SoFi Stadium partnered with Legends to operate SoFi Stadium Tours and The Equipment Room. Legends has been engaged throughout SoFi Stadium on hospitality, premium sales, retail, partnerships and naming rights, technology solutions, and project development.

“SoFi Stadium Tours is a chance for fans to experience everything that makes this stadium special – the history, architecture and landscaping, state-of-the-art technology, and premium amenities – against the backdrop of Los Angeles,” said Bill Wilson, Legends executive vice-president for hospitality. “From the Tunnel Run to the Technology Center, fans will be able to experience every aspect of game day.”

The Rams and the Chargers last year played the entirety of their debut seasons at SoFi Stadium without spectators due to COVID-19 restrictions. SoFi Stadium staged its first event with spectators on May 2 as around 20,000 people attended the ‘Vax Live’ concert.

In alignment with updated guidance for live events and outdoor performances issued by California’s Health and Human Services Secretary, Dr. Mark Ghaly, last Friday for the state’s June 15 reopening, the Rams yesterday (Tuesday) announced they will operate at full capacity at SoFi Stadium for the 2021 season.

Dr. Ghaly on Friday said capacity and physical distancing restrictions, regardless of setting, would be lifted on June 15. The NFL yesterday disclosed that only two teams are yet to receive permission to open their stadia at full capacity for the 2021 campaign.

Images: SoFi Stadium