Sodexo is to enhance ticketing, hospitality and conference facilities at Hampden Park as part of a new 10-year deal with Scotland’s national football stadium.

The new agreement will see the Scottish Football Association and Sodexo, who have worked together since 1999, form a strategic upweighted commercial partnership, with Sodexo taking the lead on driving Hampden’s revenues as a venue, investing in facilities, branding, hospitality, and sales and marketing.

As part of the new partnership, Sodexo is investing £1.7m (€1.98m/$2.41m) in upgraded hospitality facilities and reengineering the Glasgow venue for a new product mix, in addition to new sales and marketing roles.

Sodexo will also invest in technology to upgrade the consumer experience at the venue and drive efficiencies and better insight for the team. This investment will include new digital solutions to support conferencing and events, hospitality, ticketing and bookings, as well as digital EPOS and screens across retail counters.

Read more about the deal via our sister website, TheTicketingBusiness.com.

Image: Martin Le Roy/CC BY-SA 3.0/Edited for size