‘Human Hologram’ booths have been installed at Wembley Stadium, giving fans the chance to have their pictures taken with England’s leading football stars.
The technology provider, Noonah, has teamed up with Cake (Havas) to install the booths, which will be sponsored by telecommunications provider EE, Wembley’s presenting sponsor.
The ‘EE Selfie Stations’ will use contactless technology to send the photo souvenir direct to the email account of the fan. Each booth can be operated by a user’s mobile phone.
A total of two kiosks have been established as permanent installations in the stadium’s inner circle.
Noonah, which is based in the Derbyshire town of Chesterfield, has worked with brands such as Adidas, Vodafone, Sky and the BBC, previously installed a large digital photo mosaic to say thank you to key workers during the pandemic at the nearby SSE Arena.
A similar project was also undertaken at the London Stadium, where mosaics of West Ham United fans were installed.
Noonah chief executive and co-founder Matt Franks said: “I’m extremely proud of the Noonah team in successfully delivering this project for EE. It’s a new, innovative way of creating user generated content for brands in a post-COVID world the client is delighted with the outcome.”