Koloa Rum Company has agreed a deal to become the official ultra-premium rum of the Las Vegas Raiders as part of a wider partnership with the NFL team and Allegiant Stadium.

As part of the deal, Koloa will be granted prominent visibility around Allegiant Stadium, which opened last year and has a capacity of 65,000.

The company’s benefits will include a branded bar inside the Twitch Lounge at Allegiant Stadium. Its products will also be offered in concession stands across the venue.

Two Koloa cocktails, created by Allegiant Stadium’s mixologist Tony Abou Ganim, will also be made available to Raiders fans and stadium guests.

Brandon Doll, the Raiders’ senior vice-president of strategy and business development, said: “The Raiders are excited to welcome Koloa Rum Company as our newest partner. Koloa Rum Company is a great match as evidenced by their commitment to producing high-quality, ultra-premium rums that will enhance the beverage experience for Raiders fans and guests of Allegiant Stadium.”

Bob Gunter, Koloa Rum Company president and chief executive, told Pacific Business News: “Through this exciting partnership, our goal is not only to expand distribution in Nevada, Utah and surrounding areas, but also continue our mission of providing Hawaii’s ‘spirit’ of aloha to Las Vegas visitors from around the world who are seeking sports and entertainment experiences at Allegiant Stadium.

“Our sponsorship of the Las Vegas Raiders represents a significant milestone for our company and we are optimistic it will provide the foundation for continued growth over the next five years and beyond.”

Koloa Rum Company is based in Kauai, Hawaii and distributes in 30 states and internationally.

Allegiant Stadium’s founding partners include America First Credit Union, Caesars Entertainment, Coors Light, Cox, Credit One Bank, Ford, Intermountain Healthcare, MGM Resorts International, Modelo, Reyes Coca-Cola, San Manuel Casino and Twitch.

Allegiant Stadium was recently awarded hosting rights for WWE’s SummerSlam event. The venue will be the first NFL stadium to stage the event when it plays host on August 21.

SummerSlam will mark one of the first sporting events held at full capacity at the stadium, which was unable to welcome Raiders fans for the 2020 NFL season due to ongoing COVID-19 restrictions.

Image: Koloa Rum Company