KSS overhauls Amex’s hospitality experience

Architecture and design practice KSS has revealed details of a complete hospitality upgrade at American Express Community Stadium (Amex), home of English Premier League football club Brighton & Hove Albion.

The first major hospitality refurbishment at the Amex since the completion of the stadium in 2011 will include nine premium spaces for 1901 Club Members in the west, east and south stands. KSS said the three Platinum Lounges are the club’s premium 1901 Club experience, located on the halfway line with seats directly outside the lounge.

There are six gold lounges within the 1901 Club, each with their own style, including an industrial brewery themed lounge and a sponsored lounge with Heineken. KSS said: “Each space is bespoke and delivers an enhanced matchday experience for fans and guests. The state-of-the-art upgrades are due to complete in July ahead of the new Premier League season.”

KSS was responsible for the design of the Amex and has also been involved in recent expansion plans. In March, Brighton was given the green light to expand the capacity of its stadium to 32,500.

The club’s plans were approved by Brighton & Hove City Council and include permission for a new external fan zone area, including kiosks, external toilets and a giant screen on Station Approach.

Some of the work on the stadium had already been completed, with other upgrades to be phased over the short to medium term, including an extra stairway leading from the external concourse to the coach park and a new gatehouse on Village Way.

If fans are able to return to stadiums from next season, Brighton said that a newly increased capacity of 31,800 seats will be available. The stadium’s current capacity is 30,750.

Images: KSS