Hospitality provider Keith Prowse has extended its partnership with the All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships.
Keith Prowse will continue to serve as the exclusive official hospitality provider of Wimbledon until 2026. The company will provide a range of experiences as part of the deal.
The announcement of the extension also marks the opening of hospitality sales for next year’s Wimbledon, beginning with an exclusive pre-sale window for American Express card members.
The AELTC’s previous five-year deal with Keith Prowse began in 2019 and had been due to expire following the 2023 edition of Wimbledon. Keith Prowse’s relationship with the AELTC stretches back to 1982.
Mick Desmond, commercial and media director at the AELTC, said: “I am delighted to be announcing the extension of this important partnership with Keith Prowse for a further three-year period up to and including The Championships 2026. The quality of the experience that Keith Prowse offers to our hospitality guests is second to none, and we are immensely looking forward to continuing the relationship we have with them and taking it from strength to strength.”
Andy Vinsen, managing director of Keith Prowse, added: “We are delighted to be extending our exclusive hospitality partnership with the AELTC and continuing to develop what is already a range of world-class and award-winning experiences inside and outside of the grounds. Always encouraged by the AELTC to do what we do best, innovate, this is demonstrated today with the launch of The Treehouse, a casual but premium day out designed to meet the changing needs of millennial guests.”
The 2021 Wimbledon Championships concluded last weekend. Wimbledon’s Centre Court and No.1 Court operated at full capacity from the quarter-final stage onwards, with the tournament forming part of the UK Government’s Events Research Programme to assess the wider return of fans as COVID-19 restrictions begin to ease.
The quarter-finals marked the first outdoor UK sporting event to be played at a full stadium since the onset of the pandemic in March last year.