NFL American football franchise the Miami Dolphins has claimed a first through a multi-year partnership with FARE, the world’s leading non-governmental organisation engaged in food allergy advocacy.
FARE, which is also the largest private funder of food allergy research, has chosen the Dolphins to be its first FARECheck sports partner. The agreement is designed to raise food allergy awareness and provide equitable access to options free from the top eight allergens to Dolphins fans and the South Florida community.
Hard Rock Stadium will become the first venue to create a special kitchen designed to produce allergy-friendly concession offerings. The FARE partnership will cover all events staged at the stadium complex, including the Miami Open tennis tournament and Miami Grand Prix, which is set to debut on the Formula 1 calendar next year.
“We spent a great deal of time evaluating the in-stadium experience for the 2021 season and working with FARE will help service our fans and raise awareness on food allergies,” said Jeremy Walls, senior vice-president and chief revenue officer of Miami Dolphins and Hard Rock Stadium.
“We are excited to work with FARE on this first of its kind partnership to build a comprehensive plan for events, staff education and community impact.”
More than 85 million Americans are said to have food allergies and intolerances, including 32 million with a potentially life-threatening condition and nearly six million children. Hard Rock Stadium is set to become the first venue to become FARECheck-certified with staff receiving instructor-led training provided for and certified by FARE.
The new dedicated concession kitchen will place an emphasis on limiting the use of gluten, nuts, milk, and shellfish allergens at Hard Rock stadium events. A distribution plan will be designed so that every fan at Hard Rock Stadium will have access to allergy-friendly options with four grab and go, and four concession stands, on the 100, 200 and 300 levels. These options will be available to suite holders as well.
Hard Rock Stadium will also be lit up in teal during Food Allergy Awareness Week, beginning in 2022. “Going out with your family and friends to take in a game is fun and relaxing, especially when you are confident that you will have access to allergy-friendly food options when you need them,” said Lisa Gable, CEO of FARE.
“FARE’s partnership with the Dolphins in providing a FARECheck-certified kitchen will help millions of people make food choices that work for them.”
In April, the Dolphins announced what it claimed was an innovative multi-year partnership with software company Zudy that includes entitlement of Hard Rock Stadium’s club and suite level.
Through the strategic technology agreement, Zudy is enabling the Dolphins and Hard Rock Stadium to enhance and build new systems, modernise operations, and participate as an active partner for continuous improvement.
Images: Miami Dolphins