NBA’s Pistons unveil first-of-its-kind premium club

The Detroit Pistons NBA basketball team has claimed a first for the league after detailing plans for a new premium club space at Little Caesars Arena.

The CURE Insurance Courtside Club has been billed as an “ultra-exclusive” courtside club and is designed to enhance the premium game-day experience at Little Caesars Arena. According to the Pistons, the space will be the first open-air premium floor-level club in the NBA.

A limited number of tickets will be made available for the club, which will provide additional access to select liquors, house beer and an appetiser-style menu. Guests at the club will also benefit from secure parking in a garage connected to Little Caesars Arena

The club will feature VIP experiences at Pistons-hosted events throughout the year, while members will have access to premium experiences including theme nights and networking events. Specialised gifting experiences and premium merchandise will also be made available.

The space will be located behind a hoop near the visitors’ bench at Little Caesars Arena. A bar presented by Grey Goose will form part of the club, which will also feature high top tables, LED TVs and cocktails.

Brenden Mallette, senior vice-president of corporate partnerships and engagement for the Pistons, said: “The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience. As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.”

The Pistons share Little Caesars Arena with the NHL’s Detroit Red Wings. The arena, which opened in 2017, has a capacity of around 20,000 for basketball games.

Images: Detroit Pistons