CHEQ enters sports sector with Miami Marlins deal

The Miami Marlins Major League Baseball team has partnered with mobile ordering app CHEQ to enhance the game-day experience for fans at loanDepot Park.

The multi-year deal will see the Marlins become the first professional sports team to implement CHEQ’s mobile payment app at its home stadium. The app will enable fans to order food ahead from their phones, allowing them to spend more time in their seats during the game.

After the 2021 season, CHEQ’s technology will also provide fans with the ability to order food directly to their seats in selected areas of the ballpark. Fans will also be able to purchase food and beverages for their friends via the app.

Adam Jones, the Marlins’ chief revenue officer, said: “As part of our ever-evolving efforts to provide a first-class fan experience, we are excited to introduce CHEQ’s technology that will allow our fans to spend more time enjoying Marlins baseball and browsing the reimagined food experience at loanDepot park from the comfort of their seats.

“CHEQ is a natural partner for our organisation, sharing a commitment in innovation and exceptional customer experience.”

CHEQ launched as an ordering app available to independent restaurant operators. Its app is currently used by more than 1,000 restaurants around South Florida.

Tom Lapham, chief executive of CHEQ, said: “With the CHEQ app, we are dedicated to giving the fans the best possible dining experience at the ballpark, so they can spend more time enjoying the game and less time waiting in lines. We also believe passionately about supporting the local community, which is why CHEQ is available to independent restauranteurs in the Miami area, free of commissions or hidden charges.”

California-based financial services company loanDepot acquired naming rights to the Marlins’ stadium as part of a multi-year deal signed in March. The stadium had been known as Marlins Park since opening in 2012.

Image: Samuel Regan-Asante on Unsplash