Credit One Bank has acquired naming rights to the main stadium at the LTP Daniel Island tennis centre in Charleston, South Carolina.
As part of a wide-ranging, multi-year deal with Charleston Tennis, Credit One will also be the title sponsor of the WTA 500 tennis tournament hosted at the venue.
The tournament, which is the largest women’s-only tennis event in North America, was formerly known as the Volvo Car Open and its new name will be revealed at a later date. Volvo Car will continue to support the tournament as its official vehicle partner.
The tournament will celebrate its 50th year in 2022 at a newly renovated and modernised Credit One Stadium. The venue will expand from 7,500 seats to 11,000 seats and feature 16 fully conditioned permanent suites, all-new concessions, more bathrooms and a 75,000-square-foot Stage House with a partial roof.
The Stage House will seek to transform the experience for tennis players, entertainers, media and special guests, offering locker rooms, a gym, training facilities, production and media space, catering amenities and a VIP rooftop restaurant and outdoor bar. The roof of the Stage House will also provide partial shade for fans attending the tournament and act as a support structure for concerts and special events.
Charleston Tennis owns and operates the facilities and event programming at Credit One Stadium and the LTP Daniel Island tennis centre.
Bob Moran, president of Charleston Tennis, said: “The future of live tennis is a bright spot for us, building and planning for what the future will look like for the new Credit One Stadium. After nearly 18 months of navigating postponements and cancellations, we look forward to bringing world-class tennis back to Charleston each April and broadening our reach to bigger and better concerts and special events throughout the year.”
John Coombe, senior vice-president of marketing at Credit One, added: “We’re proud to be working with Charleston Tennis and the City of Charleston to build on the great history of this tournament and give the passionate fan base in the area and women’s tennis players from around the world a great experience at a state-of-the-art venue.
“We want to grow the Credit One brand name throughout the region while continuing to invest in entertainment and community programmes important to our customers and fans.”
Credit One first partnered with Charleston Tennis in June last year for the Credit One Bank Invitational, which was part of Tennis Channel’s Re(Open) Tour. Following the success of the event, the two parties began exploring additional partnership opportunities.
The deal strengthens Credit One’s sports sponsorship portfolio, with the company also holding partnerships with NASCAR, WWE, the NFL’s Las Vegas Raiders and the NHL’s Vegas Golden Knights.
Image: Volvo Car Open