The Dallas Cowboys NFL American football franchise has teamed up with high-capacity lens antenna manufacturer MatSing to enhance the game-day experience for fans at AT&T Stadium.
MatSing, along with ExteNet Systems, will provide mobile capacity antenna coverage for AT&T Stadium during the upcoming NFL season. MatSing has been appointed by the Cowboys and telecommunications company AT&T, which serves as the team’s stadium sponsor and network provider.
The deployment will be carried out during the 2021 campaign following a test run with reduced crowds during last season. MatSing has been selected due to its capacity to work with the AT&T systems at the stadium.
A total of 20 MatSing lens antennas have been installed at AT&T Stadium, covering the venue’s entire seating bowl and field with 4G and 5G broadband mobile coverage. The move will enable fans and patrons to experience never-seen-before performance with their smart devices at the stadium.
Kevin Griffin, executive director for AT&T’s sports and entertainment group, said: “AT&T Stadium is the premier venue for sports and entertainment and we are excited to work with the Cowboys organisation to ensure that fans have access to the most advanced technologies to enhance their experience.”
Matthew Messick, chief information officer for the Cowboys, added: “With data demands of cell phones continuing to grow exponentially, driven by new apps and technology, our legacy DAS infrastructure could not keep up with those demands. AT&T introduced us to MatSing’s antenna technology, and immediately knew their technology would give us the necessary capabilities with room to grow.”
MatSing’s spherical lens antennas are based on a unique patented technology that allows a single antenna to provide up to 48 high-capacity coverage sectors, replacing up to 48 traditional antennas with a single lens.
MatSing said that its lens antennas installed in the stadium’s roofing structure typically have a clear line-of-sight path to potential users, unlike other current solutions such as under-seat antennas. This results in a reduction of the number of antenna locations, providing better AT&T coverage and less interference at a lower cost and complexity for the team.