Chelsea FC has completed the conversion of Stamford Bridge to a completely cashless stadium ahead of the 2021-22 Premier League season.

The transformation has been led by Fiserv’s Clover platform, with some 200 point-of-sale (POS) devices and handheld Clover Flex devices deployed.

Contact-free purchases at stadium food and beverage outlets, and for match day programmes, museum entrance and stadium tours can all be completed through the service.

Fans can pay using a debit or credit card or via Apple Pay, Google Pay or Samsung Pay, with the option of receiving digital receipts.

“The implementation of Clover devices at Stamford Bridge is the next step in our progression toward a completely cashless experience,” said Guy Laurence, Chelsea’s chief executive.

“The speed and convenience with which Clover can enable payments will help transform both the fan experience and our retail operations, while also enhancing the efficiency of our treasury processes as it eliminates tedious tasks such as coin counting.”

More than 25 major stadiums and arenas manage payments with Clover, including Fiserv Forum in Milwaukee and Mercedes-Benz Stadium in Atlanta.

“With many payments within the Chelsea complex already made electronically, the move to a cashless environment reflects how people prefer to pay today,” said John Gibbons, executive vice president and head of EMEA at Fiserv.

“Clover is helping businesses reboot smarter, safer and stronger as it facilitates the digital and contactless payment options people will look for as they engage in daily activities post-pandemic.”

Image: Andreas H. from Pixabay