Phoenix Raceway has signed a deal with ticket insurance provider FanShield, a member of the Protecht family of technology companies, for naming rights to its infield experience.
The agreement officially rebrands the space as the FanShield Infield Experience. The infield is easily accessible from the Midway and allows fans to walk inside the NASCAR Cup Series garages for a closer look at their favourite teams and drivers.
The newly named FanShield Infield Experience also gives fans a live look into Victory Lane, as well as offering interactive activities, entertainment and more.
“FanShield has an established track record of innovation and putting fans first,” said Phoenix Raceway president Julie Giese. “They’ve also been a valued partner of Phoenix Raceway that has played a key role in the evolution of our facility. That makes them an ideal partner for our FanShield Infield Experience.”
FanShield, based in Phoenix, is a member of the Protecht family of technology companies and an innovative provider of ticket protection services throughout the entire live event space. Its fan-focused technology delivers cost-effective insurance that protects ticket buyers from unforeseen circumstances. The company is also no stranger to Phoenix Raceway, as it sponsored NASCAR Cup Series races at the track from 2018 to 2020.
“Our relationship with Phoenix Raceway has been a key element to our company’s growth these past four years,” said Protecht founder and chief executive Bryan Derbyshire.
“The FanShield 500 was a tremendous success and now that Phoenix has earned the Championship race, it only made sense to continue our active engagement with this all-star team. Our recent 10-year extension with NASCAR and its tracks along with our sponsorship of the best infield experience in NASCAR will keep our foundation firmly rooted in motorsports.”
Fans with grandstand or hillside tickets can purchase access to the FanShield Infield Experience. In addition to the opportunities listed above, a FanShield Infield Experience ticket provides access to exclusive driver Q&As, shaded and cooled eateries, the NASCAR Kid Zone and the Esports Gamer Garage. On Sunday of race weekend, FanShield Infield Experience pass holders can also sign the start/finish line.
Fans will be able to sample the experience during the upcoming NASCAR Championship Weekend from November 5-7. Action begins on Friday, November 5, when the NASCAR Camping World Truck Series crowns its champion in the Lucas Oil 150. On Saturday, November 6, fans will be treated to two championship events – the Arizona Lottery 100 (ARCA Menards Series West) and the NASCAR Xfinity Series Championship Race. Action culminates on Sunday, November 7, with the NASCAR Cup Series Championship Race.
Image: Phoenix Raceway