Dallas Cowboys has enhanced its partnership with Molson Coors after opening the new Miller LiteHouse just outside its AT&T Stadium ahead of the 2021 National Football League (NFL) season.
The entertainment area includes two beer gardens and features more than 60 television screens across more than 87,000 square feet outside AT&T Stadium’s west end.
Miller LiteHouse – launched with a slogan of ‘Your Tailgate Just Got Jealous’ – has six permanent bars and 34 points of sale offering access to beverages throughout the game. There is also a walk-in beer cooler totalling over 1,200 square feet, and five food trucks.
The Miller LiteHouse opens up to four hours prior to and two hours after regular season games, with fans treated to entertainment and music from the main stage and two fantasy football walls. A 70-yard Cowboys turf field is available for field games.
The facility will debut this week as fans attend a watch party for the Cowboys’ away fixture at Tampa Bay Buccaneers.
Cowboys owner Jerry Jones highlighted the strength of the bond between the team and Molson Coors as he officially opened the Miller LiteHouse.
“I don’t know that I’ve ever been any prouder of standing with a teammate than I am here standing with Miller Lite,” Jones said.
Images: AT&T Stadium